Pixel and dataset ownership after changing agencies

If an agency created your pixel or dataset in its own business portfolio, it stays theirs after you leave. Ask the agency to share it with your portfolio as a partner, or create a new dataset in your own portfolio and update the site code. Plan the switch before the contract ends.

By the Restore Ad Account team · Published 29 October 2026 · Last updated 29 October 2026

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Steps

Check which portfolio owns the dataset in Events Manager.
Ask the agency to share it with your portfolio.
If they will not, create a new dataset in your portfolio.
Update the website and server events.
Remove the old agency access.

Data

A new dataset starts with no history. Keep the old one shared while the new one builds up.

Next time

Create the dataset in your own portfolio and share it with the agency.

Official sources

About business portfolio and business asset permissions (Meta Business Help Center)

Meta changes its help pages, menus and forms often. Follow the wording on your own screen and the current Help Center. Restore Ad Account is an independent service and is not affiliated with Meta.

YOUR QUESTIONS

Frequently asked questions

Can Meta move the pixel?

Not directly. Ownership is in the portfolio that created it.

Will ads stop?

Ads keep running until the code changes.

Is the domain affected?

Verify the domain in your own portfolio too.

Want help with your ad account?

Send the notice you see and the ad account ID on WhatsApp or email. You hear whether we can help. Never send a password or a login code.

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